Blog Revenue Analysis: From $6.81 to $0.42, Causes of Decline Over One Year

My blog revenue has been declining year after year, but even last year it was $6.81 per day, only to plummet to $0.42 just one year later. What on earth happened to my blog? I want to analyze the cause based on actual data. If any of you are in a similar situation, please read to the end.

Summary of My Blog Income, Topic, and Situation

Honestly, after running my blog for nearly 4 to 5 years, last year’s blog income was a shock to me. As someone who advocates for online business, I wondered if I could really keep running my blog and YouTube channel with such earnings.

In early October 2024, the average daily blog revenue for about a week was approximately $5. My main income came from two Tistory blogs and one WordPress blog.

One of the Tistory blogs was a general-interest blog, while the other provided information about New Zealand. The WordPress blog focused on online business and affiliate marketing.

The key point here is that when I switched from Tistory to a WordPress blog, starting in February 2024, I began neglecting Tistory and focusing entirely on WordPress.

Blog Revenue Graph

The dotted line represents early October 2024, and the solid line represents early October 2025. Looking at the graph, you can see at a glance how much blog revenue has dropped in just one year.

While the dotted line fluctuates roughly around $5, the solid line shows a dismal profit of less than $1.

Analysis of the Causes Behind Blog Revenue Decline

1) Understanding AdSense Revenue

To analyze the cause in more detail, let’s look at the AdSense earnings report. By setting a custom period on the AdSense site and performing a comparison analysis, you can generate this data table. The dates are October 1st to 7th, 2024 and 2025.

The data columns extracted are listed in the following order: estimated revenue, page views, impressions, clicks, CPC, and page CTR. The 7-day total summary is as follows:

• Expected profit: $37.83 → $5.19 (-86.3%)
• Impressions: 23,803 → 6,644 (-72.1%)
• Page views: 5,165 → 1,615 (-68.7%)
• Clicks: 103 → 41 (-60.2%)
• CPC: 0.37 → 0.13 (-64.9%)
• Page CTR: 1.99% → 2.54% (0.5%)

October 2024 was a period when I hardly published anything on my Tistory blog. Since I fully transitioned to WordPress starting in March 2024, this was a roughly seven-month period where I posted only one or two blog pages per month.

The most noticeable change is that the number of views has drastically decreased. In my personal experience, posts written through Tistory blogs seem to get relatively more exposure in comparison.

However, ever since switching to WordPress, I can’t shake the feeling that the posts I’ve written since then have difficulty getting exposure on search engines.

As you can see from the actual data above, the number of impressions dropped by about 72% in just one year. I believe the foundation of blog revenue is the number of impressions.

• If the number of times it appears in search engines decreases,
• The probability that visitors will see that post will decrease, and page views will also decrease.
• If the number of visitors decreases, the number of clicks on links within the blog will also decrease.
• The CPC of a blog with no visitors will naturally drop,
• I believe all these factors are contributing to the decline in blog revenue.

2) Blog Domain Trustworthiness

Google tends to prioritize blogs with higher domain authority over those with lower authority. Tistory, for instance, has relatively high domain authority as shown below. Consequently, my posts written on Tistory tended to rank well.

Then, how is the domain trust of my new WordPress site (already 2 years old)?

Even after writing about 200 posts over two years, my domain authority is still relatively low. But don’t be surprised—when I first started my WordPress blog, it was zero.

So this is actually a big improvement, but compared to a Tistory blog, it still seems woefully inadequate.

I believe the reason my content isn’t ranking well is due to my low WordPress domain authority. Another reason is that the keywords I primarily target (blog, AdSense, etc.) are highly competitive.

This again relates to domain trustworthiness. When keywords face intense competition, higher trustworthiness gives an advantage in search visibility. That’s probably why my blog posts don’t show up well.

For instance, I too have written and posted a review about getting AdSense approval, but now it doesn’t show up even after scrolling back several pages. That said, it’s not as if the index request hasn’t been generated or anything like that.

When you search for AdSense approval reviews on Google’s search engine, the results appear as shown below, and there are a huge number of Tistory blogs.

For those who want to know the trust score of their blog domain, simply visit the website below, enter your blog URL, and run the check. Give it a try!

Solutions for Recovering Blog Revenue

The biggest problem is that Google’s search engine still doesn’t trust my blog enough. I should probably address this issue first.

• Updating existing popular posts (Google favors the latest updated posts)
• Include links to my content on high-quality sites (backlinks)
• Increase visitor dwell time by linking related posts to existing blog entries.

For now, I plan to focus intensively on these three areas. Of course, I will continue to publish new articles as well.

Among these, I plan to link my posts to high-quality sites by adding links to this WordPress blog page on my existing Naver and Tistory accounts.

Of course, I’m not just going to slap a link on there—I plan to make this article essential first and then add the link.

If you’re just starting out with blogging or looking to take your blog to the next level, I’ve shared some useful websites in the post below. Be sure to give it a read!

Conclusion

Today I wrote a post titled “Blog Revenue Analysis: From $6.81 to $0.42 – Reasons for the Year-Long Decline.” The reason I haven’t been able to upload YouTube videos lately is actually closely related to this revenue drop.

However, I now believe that rather than being overly fixated on profits, showing you every step of my journey—whether I succeed or fail—might be more helpful to those in similar situations.

I will continue to share the results of the above attempts. Thank you for reading, and if you’re curious about my small experiences related to blog management, please subscribe to my Fly Kiwi YouTube channel.