Why WordPress Blog Exposure Is Difficult

It’s been over a year since I started running my WordPress blog. Having experience with Tistory blogs, I thought a year would be enough to get my WordPress blog to that level. But it wasn’t. Let’s find out why WordPress blog exposure is so difficult.

WordPress Blog Exposure

Getting WordPress blogs to rank is quite difficult. While Naver and Tistory blogs enjoy high trust scores from search engines, these same engines are harsh on websites with unfamiliar domain names.

Naver Blog DA

I suspect my WordPress blog’s visibility issue might be related to its Domain Authority (DA), so I checked the DA of my blog along with other blogs.

I checked various scores on the website websitechecker for my first blog, the Naver Blog domain.

Without looking at anything else, the Domain Authority score at the top is quite high at 93.

In short, a high DA score increases the likelihood of a webpage being prioritized in search engine results. This is because it indicates a high level of trust in that webpage.

This isn’t to say WordPress blogs aren’t visible at all, unlike Naver or Tistory blogs. I’m simply pointing out that compared to those two platforms, WordPress isn’t as search engine-friendly.

Tistory Blog DA

This time, here are the results of checking my Tistory blog’s DA score. While the DA score is lower than Naver’s, it still stands at 88 points, which is quite a high score.

While DA isn’t the be-all and end-all in search engines, it does seem to put you in a more favorable position when it comes to visibility. Alright. Now, I’ll go check the DA of my newly launched WordPress blog.

WordPress Blog Domain Authority

I purchased my domain from Hosting KR and have been using it for over a year. Currently, the Domain Authority (DA) of my WordPress blog domain is 3. Compared to Naver’s 93 and Tistory’s 88, I could see that it is significantly lower.

Actually, that one has also been posted quite a lot. Because when I checked the DA of the same domain a few months ago, it was 0.

If you’re curious about your domain’s DA and other metrics, simply click the link below to check your domain’s DA right away.

Is WordPress blog visibility due to indexing?

At first, I wondered if it wasn’t showing up because I hadn’t submitted it for indexing in Google Search Console. However, I always made sure to request indexing from search engines after finishing a blog post.

And at least once a week, I would check the indexing count in Google Search Console, focusing specifically on pages that had been crawled but not yet indexed, or pages that had been discovered but still hadn’t been indexed. I would always request indexing for these.

We endeavored to maintain the number of generated indexes at a level roughly corresponding to the number of published pages.

The key point is that just because an index has been created does not guarantee that it will be exposed to search engines.

1) How to Fix WordPress Blog Visibility Issues

As mentioned earlier, WordPress seems inherently challenging for search engine visibility. Based on my experience running blogs on Naver and Tistory, I think I underestimated how difficult it is to get a WordPress blog noticed.

While DA exists, there’s also TA. Topic Authority is a trust score for a blog’s subject matter.

This item can be considered a judgment based on how consistently this blog maintains a single theme in its writing.

For WordPress blogs that aren’t inherently corporate-owned, the Domain Authority (DA) score is bound to be abysmal at first.

While this is just my personal opinion, I believe that to improve the visibility of a WordPress blog, one should only publish content that aligns with the blog’s established theme.

In other words, I believe WordPress bloggers should prioritize TA as the direction for faster exposure.

Conclusion

Today we discussed increasing the visibility of WordPress blogs. Frankly, if your blog doesn’t rank well in search engines, it’s only natural that your motivation to keep blogging weakens considerably.

Since there’s no exposure, making money feels like trying to pluck stars from the sky. I should quickly forget Tistory’s glory days and swiftly return to the real world of WordPress.

It seems we must accept that this is the normal and common situation.